Inside Track: Coachella Wrestles With Pandemic Hangover, Influencer Audience

A full two years after Coachella became one of the earliest major music festivals to cancel amid the spiraling global pandemic, North America’s largest multi-genre event finally kicked off again April 15–17 with the first of two sold-out weekends in the baking sun and throat-irritating dust of Indio, Calif.

Amid the euphoria of an event that resembled 2019 in many ways, the scars from the health crisis that forced an unprecedented live-music shutdown were still visible. For festival organizer Goldenvoice, the return of Coachella is a symbol of the resilience of music culture and a celebration of the art form through masterful production and staging.

For many attendees, that

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