ID Genève was founded in 2020 on the principles of the circular economy, which encourages the use of recycled and reused materials in manufacturing.
Sustainability efforts such as carbon offsetting and straps made from recycled plastic may be all the rage in luxury watchmaking, but according to one Swiss start-up, they’re not enough.
ID Genève, introduced in December 2020, was founded on the principles of the circular economy, which encourages the use of recycled and reused materials in manufacturing. (ID in the name, according to the brand, suggests a “new identity.”)
Its watches have cases made of 100 percent recycled steel (including so-called solar steel, made by using the sun’s rays and
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