Reviving Gerald Genta’s Watch Brand

Gerald Charles, the line that the celebrated designer created in 2000, has added new models.

While Gerald Genta is well known as the designer behind two of the world’s most popular watches, the Audemars Piguet Royal Oak and the Patek Philippe Nautilus, one of his other creations hasn’t had such a prominent public profile.

But the owners of Gerald Charles, the brand that Mr. Genta founded in 2000 and bears his given names, said that had begun to change: This year it is on pace to produce 2,000 timepieces — the most it has ever made — and in May closed its online preorders because it could not accept any more

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