These Timex Watch Dials Were Designed With a Jeweler’s Eye

A second round of the watch brand’s collaboration with Jacquie Aiche features a motif that also appears in her jewelry collection.

Several years ago, the Los Angeles-based jeweler Jacquie Aiche customized her stainless-steel Rolex, adding the eye motif that frequently appears on pieces in her collection, like earrings and rings, to its dial.

“It was my own personal watch and I wanted to change the face,” she said in an interview during a recent business trip to New York. “I started wearing it, and it was wildfire — everybody wanted one.”

She began producing similarly styled watches for select clients, sometimes posting images of them on Instagram, like a photo of a

→ Continue reading at The New York Times

[ufc-fb-comments url=""]

Latest Articles

Related Articles