After his so-so Helmut Lang debut in New York, Peter Do unveiled his own line in Paris. And it was great.
For years in fashion, it was trendy for one designer to helm two brands: their own, usually a relatively small one, and a big heritage house at which they acted as, essentially, talent for hire. John Galliano did it, so did Alexander McQueen, Alexander Wang and Karl Lagerfeld (well, he actually ran three brands).
Then, as tends to happen, industry wisdom decided this was not really a good idea. It was too draining, too complicated and a designer should be fully committed to one brand. Then after awhile, everyone got
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