Mike Nouveau’s TikTok Videos Have Attracted Thousands

Mike Nouveau has attracted hundreds of thousands of followers with his “Watch Spotting” videos.

Dimes Square, an area in the Lower East Side bordered by Chinatown in Manhattan, has been called the hippest neighborhood on earth — a magnet for skaters, Gen Zers and streetwear fans.

That may sound like a poor description for a horological hot spot, but not to the vintage watch dealer and social media influencer Mike Nouveau. He has lived in the nearby East Village for 20 years, and Dimes Square is where he regularly meets up with watch enthusiasts to chat about their favorite timepieces and record it all for TikTok.

Since May 2022, when he posted

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