Dubai Watch Week Insiders Share Tips and Tricks for the Fair

The event, scheduled for Nov. 16-20, expects to feature 68 brands and the introduction of about 20 new timepieces.

When Dubai Watch Week debuted in 2015, organizers and brand executives alike said they thought it was time for the region to have a major event on the world horology calendar.

And this year, with 68 brands scheduled to participate in the event Nov. 16-20, it seems they were right.

Watches are not sold at the fair, often called D.W.W., but many brands have come to see it as a horological moment, and about 20 new models are scheduled for presentation at brand boutiques and special events throughout the city, the largest in

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