How BayouWear Came to Represent New Orleans Style

The colorful prints of BayouWear, born at a New Orleans jazz festival, reflect the city itself.

It all started with a poster.

In 1975, while in graduate school at Tulane University, Bud Brimberg had to come up with a project for a business class. His idea: have an artist in New Orleans create a poster as merchandise for a local music festival.

That event, now known as the New Orleans Jazz & Heritage Festival, has become one of the city’s cultural staples. This year’s Jazz Fest, held over seven days in April and May, featured hundreds of performers across 14 stages. According to organizers, about 460,000 people (including staff and vendors) attended.


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