Coach Has a New Sustainable Fashion Brand. Will Shoppers Go For It?

Coachtopia, a new sub-brand from the American fashion house, uses waste or recycled materials to make new products. Will it catch on?

During an interview in late March, Stuart Vevers, the creative director of Coach, stood by slivers of mustard-colored leather spread across a table at the Coach headquarters in New York City. They were byproducts from the production line for the company’s luxury handbags.

“Waste scraps like this would normally end up on a factory floor before being burned or in a landfill in huge volumes,” Mr. Vevers said via video. “That’s just the way it has always been.”

But as the fashion industry comes under increasing scrutiny for its wasteful practices, a

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