The New Tiffany, Unboxed

For nearly four years, the Tiffany & Company flagship store on the corner of Fifth Avenue and East 57th Street was shrouded in scaffolding while it underwent a full-bore renovation. In the days before the reopening, set for April 28, a Tiffany executive vice president, Alexandre Arnault, and the company’s chief executive, Anthony Ledru, monitored final preparations as they whispered to each other in French.

Display cases glittered with Tiffany pieces — heart tag bracelets, Elsa Peretti Bone cuffs and Paloma Picasso necklaces. Digital screens encircling the room showed an animation of a diamond-encrusted bird fluttering across the New York City skyline.

“We asked ourselves lots of questions going into this,”

→ Continue reading at The New York Times

[ufc-fb-comments url=""]

Latest Articles

Related Articles