Puma x F1 will bring together pop culture, fashion, streetwear, and entertainment, under the creative guise of A$AP Rocky. As part of the new partnership, announced earlier this year, the rapper and style savant (not to mention, Mr. Rihanna), will act as creative director across visuals and product. Puma, which will be the official licensee and trackside retailer at all upcoming F1 races, has tapped Rocky to develop campaigns and capsules through 2025. Today, the brand revealed the first campaign, on which Rocky acted as creative director and producer. Later this year, the first limited-edition Puma x F1 capsule of apparel and accessories is set to drop, which will
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