In every industry there is a secret door where people in the know can gain access to what seems otherwise impossible. Sometimes it’s accessed by social connections, club memberships or the accident of fate which puts you in the cross hairs of the unlikely and the improbable.
Live entertainment promoters and artists are learning how to monetize that access by creating VIP access to artists, whether that is via live meet and greet on site or a virtual connection over the internet. Either way, fans are willing to pay big money to say they “met” or “hung out with” the singer, actor, athlete, or politician they favor. This
→ Continue reading at Forbes
