Zen Studios alters classic pinball art to protect family-friendly rating [Updated]

Earlier this week, Zen Studios released its first set of four licensed Bally/Williams pinball tables as DLC for its popular digital simulation. That came as welcome news in the pinball community after 60 such licensed tables were removed from Farsight’s competing earlier this year.

But those new digital tables come with artistic alterations the developers say were made “to meet our age rating obligations” for the E10+-rated game. And those changes have some authenticity-focused pinball fans up in arms.

‘s digital recreations of the iconic , , and tables feature many modifications to the original playfield, backglass, and side table art. Scantily clad women have been covered up with additional clothes or obstructions. Bloody swords have been cleaned. Cans of beer have been relabeled to be cans of soda. Characters smoking cigars have had the “pertinent items” (as the game’s legal notice puts it) removed from their mouths.

In console versions of the game, the tables are also stuck on “Family Mode” settings, censoring spoken voice clips such as ‘ famous “I’m Lord Howard Hurtz, who the fuck are you?!” This setting can be toggled in the options for the Steam version of the game, which does not seem to have an official ESRB rating (but which does still feature the edits to the table art).

All of these changes are ostensibly to put the games’ content in line with ‘s E10+ rating from the ESRB, which includes content descriptors for “Fantasy Violence” and “Mild Language.” But versions of these tables that were previously available in contained no such edits to the original art, even though that game also received an E10+ rating from the ESRB. ( did earn additional ESRB descriptors for “alcohol reference,” “mild blood,” and “suggestive themes,” however).

‘s ESRB Rating Summary explicitly makes note of content like “brief instances of violence,” “an image of an altar with streaks of blood,” “women wearing low-cut tops,” “frothy mugs of beer,” and “the word ‘b*tchin.'” None of this content was deemed incompatible with that E10+ rating at the time, suggesting either that the ESRB has changed its standards or Zen Studios is being over-cautious in its modifications.

Who is this for?

Zen Studios didn’t respond to a request for comment from Ars Technica. In a legal notice included with the game, though, the developer writes, “while painstakingly trying to keep the experience of playing these classic pinball tables as authentic and as close to the original as possible, in order to meet our age rating obligations, we were compelled to tone down or adjust the following pertinent contents of the table.”

In an FAQ posted last month, Zen also notes that it is “very aware that certain tables, such as , have content that cannot be included in an E10+ rated game… This is a complicated issue with varying ideas and opinions, and it directly intersects huge stakeholders including legal, business, product, and community. Zen’s first obligation is to provide age-appropriate content within the game’s rating. We hear from both sides… and we will work to find the right balance for this situation.”

These artistic changes might seem relatively small, especially considering that many are limited to backglass and side art that is rarely visible when playing these digital recreations (and none of these changes affect the physics or gameplay of the tables directly). But that hasn’t stopped many pinball aficionados from complaining about the changes online.

“Personally I’m not against promoting pinball to youngers [sic], but doing it in way of cutting out content from tables is ruining whole idea of proper tables recreation which many of us were waited for for so long time and finally have license of guys with enough skill and expirience [sic] to do it right,” user russian_martian writes on the game’s Steam forums.

“I work in the Pinball Reproduction industry and let me tell you, ‘We,’ including myself are some of the most picky people you could ever know,” user Canadian Badass adds in a separate thread. “We like our pinball authentic, right down to a shade of color being incorrect can throw everyone into a talespin. So those who think that removing that little cigar from the mouth on Fishtales is not a big deal, those are surely mistaken.”

Some pinball fans also worry about what this kind of self-censorship might mean for future recreations of classic tables, some of which include scenes of violence (), gambling (), or partial nudity ().

It’s hard to blame Zen Studios for not wanting to risk a somewhat risque T rating that could limit the game’s sales among content-conscious families. At the same time, the core audience for a recreation like this is probably adults who grew up during pinball’s heyday, and that audience likely wants those classic tables recreated as authentically as possible.

(For what it’s worth, we’re also not aware of any arcade owners who kept these original tables in age-gated rooms away from children’s sensitive eyes.)

Zen Studios also seems aware of the primary audience for these recreations. In a “Making Of” video posted on YouTube, Zen Designer Gergo Kovacs says directly that “our goal is to bring back the feeling when you first looked at these classics in real life.” Other designers note in the video that “we are trying to get as close to the original pinball machine as we can get,” and that “these machines are going to be as close to realistic as we can make them.”

Hopefully some accommodation can be made to thread the needle between the ESRB’s ratings requirements and the core audience’s desire for authenticity. For now, the compromise position isn’t earning Zen Studios a lot of goodwill among classic pinball fans.

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