For three years, a team of agricultural scientists at Bowery Farming have been testing dozens of strawberries, looking for a cultivar that would grow well at the firm’s indoor vertical farms.
They found two, which are now ripe and ready to be sold—$15 for 8 ounces—at Eataly and a few other New York City stores. The packages have portions of Bowery’s two strawberry varieties: the garden berry, which is tangy and sweet; and the wild one, which has a concentrated, floral flavor.
On FreshDirect, a 16-ounce container of organic Driscoll strawberries currently is on sale for $5, though it typically retails for $8.
Bowery’s successful berry production
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