The Prince estate has spent months quietly fighting a legal battle against an Ohio winery that sells a brand of “Purple Rain” wine. Now, the winemaker has trotted out a bold new argument: That the famously teetotaling rock star would never have endorsed a bottle of alcohol.
Based just outside Youngstown, Ohio, L’uva Bella Winery has sold wines under the label “Purple Rain” since 2016. Three years ago, the company successfully registered the name as a federal trademark at the U.S. Patent and Trademark Office. According to its website, a Purple Rain rosé is coming soon.
But last summer, the Prince estate filed a legal action seeking to invalidate that
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