The Theater at Madison Square Garden was renamed Infosys Theater at Madison Square Garden on Sunday, Feb. 2, as part of an expanded multi-year partnership between Infosys and Madison Square Garden Entertainment Corp. The digital services and consulting company secured naming rights to the 5,600-seat venue in Manhattan’s Midtown.
Infosys will continue as Official Digital Innovation Partner for the New York Knicks, New York Rangers, Madison Square Garden and MSG Networks. The partnership includes two premier branded locations within the Madison Square Garden complex: the Infosys Theater and the Infosys Suite Level on the ninth floor, with brand integration across 18 suites.
Doug Jossem, Executive Vice President of Global Sports & Entertainment Partnerships at MSG Entertainment, emphasized the partnership’s focus on using innovation to elevate the guest experience. More than two million guests who attend events at MSG annually will see the partnership through integrated Infosys branding across The Garden complex.
The company will benefit from visibility across MSG’s digital platforms, in-arena signage, GardenVision features during Knicks and Rangers home games, and enhanced wayfinding and signage throughout the theater and along Eighth Avenue, as well as static placements in Penn Station. Infosys will also power fan-facing innovations for the Knicks and Rangers using Infosys Topaz, an AI-first offering to enhance the fan experience.
The theater has been one of New York City’s most celebrated live entertainment venues for nearly 60 years, recognized for its intimate setting and world-class programming spanning entertainment, sports and culture. It has also hosted sporting events including the World Series of Darts, boxing, and both the NBA and NFL Drafts, along with theatrical productions and shows.
Sumit Virmani, Chief Marketing Officer at Infosys, said the renamed theater and digital innovation partnership will create new, immersive ways for fans to connect with the brand and their teams through technology-driven storytelling, insights and engagement across multiple touchpoints.
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