In all the post-mortems that have appeared since Zohran Mamdani upset the political apple cart to potentially, if unofficially, clinch the Democratic nomination for New York mayor, one particular aspect of his appeal has been largely overlooked: not how Mr. Mamdani conducted his campaign but how he looked while conducting it.
Put another way: Mr. Mamdani didn’t just record himself for his various social media platforms running into the freezing Atlantic on New Year’s Day to publicize his pledge to freeze rents; he recorded himself running into the freezing ocean not in a wet suit or a bathing suit, but in a suit and tie.
Sure, it was funnier that way. But it was also tactical. For a 33-year-old progressive and democratic socialist who would be the city’s first Muslim mayor, whose opponents are painting him as a “100 percent Communist lunatic” and a “radical leftie” (that from President Trump on Truth Social), not to mention trying to other him because of his racial and religious identity, dressing like an establishment guy offers a counterargument of its own.
As Mr. Mamdani walks the tightrope between embodying change, generational and otherwise, and reassuring those who may be leery of such change, his clothes have played a not insignificant role. His mouth may be saying one thing, but very often his outfit is saying another.
This is a man, after all, who appeared in Vogue India as long ago as 2020, when he won his seat in the State Assembly, and whose mother is the film director Mira Nair. He has long understood that costume is one way to convey character.
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