Why Luxury Brands and Performers Like Beyoncé Are Seeking Willo Perron’s Designs

Perhaps you’ve seen Beyoncé soaring over crowds in a floating horseshoe at her Cowboy Carter tour performances, or riding a metallic mechanical bull. If you’ve wondered who came up with those stunts, the answer involves Willo Perron.

“She really is, in my eyes, the last of a type of an entertainer-performer,” Mr. Perron, the tour’s stage designer, said over tea at Corner Bar, a restaurant on the Lower East Side of Manhattan, in April. “Really, I’ve never seen somebody work so diligently.”

He was speaking with the perspective of someone who has also worked with Rihanna (on her Super Bowl LVII halftime show), with Drake (on the Aubrey and the Three Migos tour) and with Florence and the Machine (on the group’s High As Hope tour).

“It makes you have to kind of show up at such a high level all the time,” Mr. Perron said of working with Beyoncé. “And it’s good, it’s like playing a sport with somebody who is much better than you. Hopefully, it makes you a little bit better yourself.”

Mr. Perron, 51, is one of those people who is hard to put a label on professionally — the type of creative mind whose fluency in various mediums has led some to call him a cultural polymath and others a world builder.

“What I do is like planting seeds with no expectations,” he said. “Just constantly planting seeds and planting seeds. And then if something grows, then I give it attention. And then simultaneously, this thing will grow over here and I’ll give that a little bit of attention.”

→ Continue reading at The New York Times

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