What Kind of Watches Do Women Want?

Four female horological experts tell us. (Spoiler: Not one of them was wearing a watch specifically designed for women.)

For centuries, the high-end watch industry has been controlled by men, and the buyers of high-end watches predominantly have been male. But that has been changing gradually, with female buyers, collectors, makers and brand executives now playing larger roles in the watch world.

So, what do women want on their wrists? And how have perceptions changed — among brands and consumers — about that question?

The New York Times recently invited several women who are horological experts (and watch collectors) to get together in New York City for a discussion of those questions

→ Continue reading at The New York Times

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