USM Haller creates “techno-chic” Coperni retail space at Parisian shop-in-shop

Parisian fashion brand Coperni has collaborated with Swiss furniture company USM Haller to create its first-ever boutique, a shop-in-shop at French department store Printemps Haussmann.

The shop-in-shop, installed at Printemps Haussmann in Paris, marks Coperni’s first-ever physical retail location and will be replicated at London’s Selfridges store and China’s Duty Free Mall in Hainan Island.

Coperni collaborated with Swiss furniture brand USM

Described by Coperni‘s co-founder as “techno-chic”, the interior is defined by its cubic, space-age-style look that was achieved by reinterpreting USM Haller‘s cubic storage systems as tables, walls and display areas.

The floor of the retail space was covered

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