What Does OOTD Mean?
Back in 2016, when the term began to peak in popularity, we provided a complete breakdown of what OOTD meant and how it was used. He Spoke Style founder Brian Sacawa defined OOTD as, “a common abbreviation used in hashtag form, primarily on Instagram. It is a variant of WIWT (What I Wore Today) and is used in a fashion context for someone to indicate to others what they are wearing or have worn.”
The term and hashtag were originally applied to selfies and casual photos taken by friends. Sometimes the wearer of said outfit struck an exaggerated pose and sometimes they acted naturally. The
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