“The company formerly named Spartan had the best kind of identity crisis. They had long outgrown their testosterone-fueled name (and logo, and everything else) and sought a brand reset that could grow with them and last a lifetime.”
Super type design for Chattanooga-based Very, by Stefán Kjartansson in collaboration with brand strategist Kenny Ferguson and designer Farbod Kokabi, all of Atlanta-based IfThen.
See more of Stefán’s work at kjartanssonur.com, with news of the Spartan rebrand on Times Free Press.
