The studio aimed for the 400-square-metre space to have more of an impact than the cars on show.
A mesh curtain separates the car from the rest of the showroom
“The overall design is in intentional contrast to your average car dealership, with the spatial design as a louder experience than the actual product – the car,” Spacon & X founding partner Svend Jacob Pedersen told Dezeen.
“The spatial design is hyper-eclectic, with a new immersive spatial experience waiting to ambush you
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