RtA NYC store by Dan Brunn features broken crystal and red fitting rooms

Pieces of broken crystal fill a display case that runs the length of this Manhattan boutique, completed by Los Angeles-based architect Dan Brunn for streetwear brand Road to Awe.

The store on Mercer Street in SoHo is both the third location for Road to Awe, also known as RtA, and the third designed by Dan Brunn Architecture.

Road to Awe’s third store by Dan Brunn is divided by a central display

Following outposts in West Hollywood and Las Vegas, the new 2,152-square-foot (200-square-metre) space occupies the ground floor of a historic landmarked building.

“Honoring the more industrial nature of its surroundings, RtA Soho takes on a streamlined and contemporary approach

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