Pink-tinged paint store Lick pays homage to London's art deco buildings

Dusky pink surfaces appear throughout the Lick store in southwest London, which local practice Oskar Kohnen Studio has designed as a “deliberate celebration of paint”.

Lick‘s store is nestled among a parade of boutiques on Northcote Road and is the first brick-and-mortar outpost opened by the paint brand since its launch in 2020.

Lick has opened its first physical store in London

To honour the occasion, Oskar Kohnen Studio wanted to design the 55-square-metre store as a “deliberate celebration of paint”, which he describes as “one of the most immediate and most intuitive ways to create a space”.

“We live in a time where interiors are full of marble and

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