Patricia Urquiola creates lofty showroom for Moroso in Manhattan

Moroso has opened a new showroom in Manhattan designed by Patricia Urquiola, marking the 70th anniversary of the Italian brand.

The 4,300 square-foot showroom (400 square metres) has a double-height space that was previously occupied by an art gallery.

There are spaces for meetings and offices

Despite its scale, Spanish designer Patricia Urquiola sought to replicate the feeling of a home, by setting up the furniture in smaller configurations that could be seen in a living room or another intimate setting.

The space is located at 105 Madison Avenue, in central Manhattan. It replaces the brand’s previous showroom in the SoHo neighbourhood, which opened in 2007.

The showroom is located in

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