Pandora Now Only Sources Recycled Metals for Its Jewelry

Is that as good as it sounds?

Pandora, known for its affordable sterling-silver charm bracelets, is the world’s largest jewelry company by volume: The Danish chain sells more than 100 million pieces annually. This week, it announced that it is now sourcing only 100-percent-recycled silver and gold for its collections.

The move was touted as an important step by a massive company to reduce its environmental footprint. “We wanted to lead by example,” Pandora’s chief executive, Alexander Lacik, said in an interview. “If we can make positive contributions to society through our use of recycled gold and silver, it means anyone can do it.”

By working with metals that have already been

→ Continue reading at The New York Times

[ufc-fb-comments url=""]

Latest Articles

Related Articles