Men’s Wear Puts on the Dog

A pavilion dedicated to the multibillion-dollar market in pet apparel makes its debut at the world’s largest men’s wear trade show.

FLORENCE, Italy — Little-known fact: Dogs are clotheshorses.

In a thriving marketplace for pet apparel that was valued at $5.7 billion in 2021, dog owners account for a majority of sales. Common sense suggests that the bulk of that expenditure goes to leashes, harnesses and collars. Yet as it turns out, T-shirts and sweaters are a startlingly robust canine growth sector. And let’s not forget about coats.

These were some takeaways from Day 1 at Pitti Uomo, the men’s wear trade fair held in Florence every January and June. And what,

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