Christoph Grainger-Herr, the brand’s chief executive, said 2023 was a perfect time to revive of its Ingenieur steel sport model from the era.
Christoph Grainger-Herr, the chief executive of IWC, was explaining why the company’s stand at the Watches and Wonders Geneva this year would be more retro science lab than contemporary luxury watch showroom.
“The idea is to capture the energy of the 1970s engineering environment,” said Mr. Grainger-Herr, speaking on a video call from IWC’s base in Schaffhausen, Switzerland, shortly before the large multibrand watch event began on March 27.
The stand, he said, would include 1970s design objects, including two Dieter Rams designs — the Braun FS 80-1 television
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