Inside Kanye West’s Fraught Relationship With Adidas: 7 Takeaways

The runaway success of the Yeezy collaboration between Kanye West and Adidas came at a price as the company tolerated misconduct by him for nearly a decade.

When Adidas cut ties with Kanye West a year ago, ending their wildly lucrative shoe deal, the breakup appeared to be the culmination of weeks of his inflammatory remarks about Jews and Black Lives Matter. But a New York Times examination found that behind the scenes, the partnership was fraught from the start.

Mr. West, who now goes by Ye, subjected employees to antisemitic and crude sexual comments and routine verbal abuse. As Adidas executives doubled down on a partnership that boosted company profits

→ Continue reading at The New York Times

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