How to Take Better Watch Photographs

Professionals and hobbyists share their tips for improving your timepiece images.

In an industry whose lingua franca is the #wristshot (3.2 million tags on Instagram and counting), photographs of watches can often look redundant and uninspired.

In 2020, during the pandemic, James Kong, then a corporate lawyer in New York, sought to change that. He had purchased a new camera and resolved to post one new watch image to Instagram every day, with the goal of making his timepieces look “heroic,” Mr. Kong said by phone last month.

“I was working from home, and I needed something to get my mind off everything that was going on,” he said. “I had no

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