More women are adopting the “less is more” philosophy.
Codi Maher noticed that bikini bottoms were shrinking a few years ago. “First it was cheeky cut, then Brazilian,” said Ms. Maher, a 30-year-old real estate agent in Palm Beach Gardens, Fla. As the fabric covering women’s derrières disappeared, she started thinking about getting a thong swimsuit of her own: “I was just like, everyone’s wearing them, screw it, I don’t care.”
Her sister, Cassidy, 24, said she started wearing thong bikinis a year or two ago because she believed the cut made her “butt look a little better.” She also likes the lack of tan lines, a sentiment repeated by numerous
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