Luxury brands were once notoriously averse to controversy, but the verdict is still out on whether Mr. Depp’s case hurt or helped sales.
In 2008, Sharon Stone, then a brand ambassador for the Dior Capture skin-care line, caused a scandal in China with remarks she made at the Cannes Film Festival suggesting that a deadly earthquake in Sichuan Province was “karma” for the country’s mistreatment of Tibet. Before you could say “J’adore,” Dior had pulled her ads from China and issued an official apology in her name.
In 2005, when photographs of Kate Moss published in The Daily Mail seemed to show her snorting cocaine, she was dropped from planned
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