Over the last few weeks, Batsheva Hay has stopped women outside a dance studio, on the subway and inside a grocery store. She has slid into strangers’ DMs.
You’re beautiful, she has told them in her warmest, most this-is-not-a-scam voice. Would you consider modeling?
Ms. Hay is a New York fashion designer, and this is how she has been casting her New York Fashion Week runway show. Street casting is nothing new — it is how fresh faces in fashion are often found, plucked from real life rather than from modeling agencies.
What is unusual is that Ms. Hay has only been approaching women who appear to be over 40.
Why 40?
“Because I’m
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