Madi McCool was driving in downtown Philadelphia in the summer of 2020 when she first spotted it: a reusable cloth mask that was actually cute. It was baby blue, orange and white, with a distinctive, bold daisy pattern. It caught her eye immediately.
After some internet sleuthing, she tracked the mask down: It was by Baggu, a brand known primarily for its reusable bags (as the name would suggest). Ms. McCool, 25, got a set of three. Shortly thereafter, she bought her first Baggu bag. Then another. And another. By her estimate, she now owns around 100.
The collection is “giving me so much serotonin,” said Ms. McCool, a grants and
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