New developments are par for the course in New York’s fast-growing Williamsburg, the so-called “Manhattan of Brooklyn.” The latest multifamily project thankfully departs from the all-gray and concrete interiors of new, multifamily builds. The design of 103 Grand Street, a new construction and renovation project led by local architecture firm Of Possible (one of AN Interior’s Top 50 Architects and Designers of 2025), emphasizes emotions and wellbeing. Of Possible uses original materials and thoughtful craftsmanship to retool the 1910 structure into a graceful environment with a sustainable edge.
From the street, original masonry cladding 103 Grand Street integrates the residence with its neighbors. The front of the building was, however, partially rebuilt and extended vertically. The team reclaimed brick for the front from the structure’s rear facade. Vincent Appel, founder of Of Possible, shared with AN Interior that he looked to European cities, like Amsterdam, Barcelona, Munich, Vienna, and Budapest, where developers intentionally incorporate the back of buildings by creating quiet inner-blocks. The design team applied white, fluted S-curve custom terra-cotta by Shildan around the extruded rectangular cubes the stagger the structure.
Read more on aninteriormag.com.
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