The store, located in Shoreditch, replaces the brand’s previous, more industrial store on nearby Broadway Market and was intended to have a frivolous feel.
The Aro Archive store has pastel-coloured floors in pink and blue
The interior has “a sense of otherworldliness, escapism and fun,” Waiata Sheehan explains, comparing it to “a mixture between a mushroom trip and going to visit someone’s rich aunty who runs a gallery”.
“We’ve always had very neutral industrial spaces,” she told Dezeen. |But you can get an industrial Zara these days, so time
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