Paris St.-Germain has a new sponsor in the Swiss tourbillon specialist.
Sports teams often partner with watchmakers to time matches or measure players’ athletic performances. But the partnership between the professional soccer club Paris St.-Germain and the Swiss watch brand Purnell has little to do with the sport, and everything to do with high fashion.
On Feb. 16, the Geneva-based brand announced it had signed with the club, often called P.S.G., to become its official timekeeper and an official sponsor for the next three years. According to its chief executive, Maurizio Mazzocchi, Purnell was chosen less for the accuracy of its high velocity tourbillons and more as another lifestyle partner to
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