TAG Heuer’s new timepiece is inspired by one that commemorated the 1967 America’s Cup.
EDOUARD HEUER WAS 16 when he began apprenticing under a local watchmaker in Saint-Imier, the Swiss Alpine village where he spent part of his childhood. Four years later, in 1860, Heuer opened a small workshop on his parents’ farm, where he made silver pocket watches. Within a decade, he’d acquired his first patent — for a crown-operated winding system — and in 1887 he filed another, for an improvement on the design of the oscillating pinion, which allowed his chronographs to start and stop more efficiently. Known for its accuracy and technical precision, the brand gained
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