A British Paint Company Blends a New Environmental Effort

The concept of upcycling — the process of making new objects from unwanted or waste materials — might sound familiar when it comes to clothes and furniture. But what about paint?

David Mottershead, a chemist and the founder and managing director of the Little Greene Paint Company, a family-run business, began considering this three years ago.

“We’ve been wracked with the idea that there is always some waste paint that exists out of the process,” he said in a recent video interview from his office in the business’s headquarters in Manchester, England, where he was joined by his daughter, Ruth Mottershead, Little Greene’s creative director, and his son, Ben Mottershead, the

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