Ariat Opens Studio City Store With A Bash For The Books!

Who says LA people don’t know how to party? Ariat, the one-stop shop for Western and equestrian apparel, opened their first brand store in Studio City over the weekend with a party for the books. The event was hosted by actor and creative director, Andrew Matarazzo, who enlisted a crowd of Hollywood VIP guests to join the celebration. Guests included Beth Cross, CEO + Co-Founder of Ariat, Johnetta Boone, Yellowstone costume designer, Adelaide Kane, Skye Aurelia, Stephen Baldwin, Gavin Leatherwood, Michael Cimino, Spencer Neville, Zane Phillips, Lizzy Greene, Garrett Wareing, Chloe Carabasi, Cass Kaeding, Cameron Porras, Orlando Pineda, Elizabeth Weber, Max Ehrich, Glen Coco, Molly Dickson, Benjamin Holtrop, Ava Michelle, Ian Mellencamp, Norbi Novak, and many, many more cowboys and cowgirls.

“We chose Studio City because it sits at the crossroads of culture, affluence, and tourism in Los Angeles,” Jared Ellis, VP of Consumer Retail says. “With its proximity to Universal Studios, strong connection to equestrian communities in the Valley, and access to Hollywood stylists and studio programs, this location gives Ariat a unique opportunity to present our brand in a style-conscious urban market—while staying true to our Western roots. We are thrilled to be a part of this vibrant community and look forward to welcoming customers into our shop.”

Andrew Matarazzo

“Ariat has long been a staple in cowboy culture and I’ve been knee-deep in the cowboy world lately, coming off my film project ROSES, which was set in the 1800s West.” Matarazzo tells us. “I first knew the brand from the inside of my riding boots on set, from growing up around horses, and from friends who love denim and leather boots. So when I was asked to host the store opening, it felt like a perfect fit. The more I told people about it, the more I realized how much of a household name Ariat really is. Everyone, from actors to the fashion folks I invited, already had some connection to the brand. The event itself was a huge success, with the best turnout I’ve seen in a long time. The energy was incredible, because it was a mix of longtime fans and industry people who truly embody the brand’s ethos. There was a real sense of community that night, with all kinds of people coming together under the ARIAT banner. For me, it was the perfect way to round out this Western chapter I’ve been living in, and I had an absolute blast doing it.”

Zane Phillips

Andrew Matarazzo and Orlando Pineda

Zane Phillips and Andrew Matarazzo

Spencer Neville

Adelaide Kane

DJ Natalina

Michael Cimino

Tanner Jackson

The event, presented in partnership with The Daily, was so popular that some hardcore Ariat fans camped out the night before and there were hundreds of people lined up in front by the time the event started. The new space offers a curated retail experience that blends tradition with modern lifestyle and features a huge selection of boots, denim, and more.

Ally Gillie

Erin Daley, Megan Iwersen, and Beth Cross of Ariat

Luca and Olly Ines

Skye Aurelia

Throughout the evening guests enjoyed a visit from an adorable white pony who goes by L.T. Rowdy, custom koozie branding, leather painting by Laurén The Leather Painter, custom hatting by their in-store Hat Doctor, and tunes by DJ Natalina. Guest couldn’t get enough of drinks courtesy of Luna Nueva Tequila and the mood elevating VYBES. When’s the next party?