A second round of the watch brand’s collaboration with Jacquie Aiche features a motif that also appears in her jewelry collection.
Several years ago, the Los Angeles-based jeweler Jacquie Aiche customized her stainless-steel Rolex, adding the eye motif that frequently appears on pieces in her collection, like earrings and rings, to its dial.
“It was my own personal watch and I wanted to change the face,” she said in an interview during a recent business trip to New York. “I started wearing it, and it was wildfire — everybody wanted one.”
She began producing similarly styled watches for select clients, sometimes posting images of them on Instagram, like a photo of a
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