“Five years from now, we’re still going to be improving our environmental impact,” one founder said.
The sustainability movement has been bringing new ideas — and a new kind of entrepreneur — to the mass-market segment of the watch industry.
These start-ups are focused on bringing ethical practices to every aspect of watch production, from design to materials and packaging to logistics. And they have been zeroing in on consumers, mainly millennials and Gen Zers, who are turned off by the fast fashion model and the wasteful consumption habits it fosters.
As Ryan Beltran, co-founder of the California-based brand Original Grain, said, “Your watch says a lot about who you are.”
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