For our latest lookbook, we’ve cherry-picked 10 interiors clad in shades that recall Viva Magenta after American colour company Pantone named the bright pink hue as its Color of the Year for 2023.
Pantone describes Viva Magenta as “a brave and fearless red shade that vibrates with vim and vigour” and reflects current attitudes towards experimentation and fearlessness.
“It’s assertive but it’s not aggressive – we refer to it as a fist in a velvet glove,” said vice president of the Pantone Institute Laurie Pressman.
Shades of bright pink magenta have been used by interior designers in the projects below to brighten up spaces in locations ranging from Copenhagen
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