That’s the idea behind Collective Horology: Buy one of the club’s collaborations, and suddenly, you’re a member.
There are all sorts of clubs for watch enthusiasts. Many of these associations start informally, as small gatherings of friends who share a passion for their timepieces then grow into large meetings with watch brands offering to stage special events or presentations for members.
But Collective Horology began with a different premise. “Potential members are invited to join, but first they have to buy a watch” — specifically, a timepiece created by the club in collaboration with a major watch brand — the club’s co-founder Gabe Reilly said in a video interview. “That’s the
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