In Watches, a Purple Craze

TAG Heuer, Hublot and Seiko are just a few of the brands that are now using a color once reserved for royalty.

According to the color company Pantone, the 2022 color of the year is Very Peri, an intense purple with an otherworldly glow. That selection, in turn, has coincided with a growing number of watch brands flaunting similar traditionally royal hues on the dials, bracelets, cases and other detailing on their timepieces.

“I happen to love watches. I treat them as an art form, and I find it interesting that purple is now appearing on all levels, from Swatch to high-end timepieces,” said Leatrice Eiseman, the executive director of the

→ Continue reading at The New York Times

[ufc-fb-comments url=""]

Latest Articles

Related Articles