A controversial public relations executive secretly bought a news site that covers his own industry eight years ago, without disclosing his ownership. Now his firm is finally coming clean, scrubbing the site of the fake bylines that populated it for years and admitting for the first time that the news site is “operated” by his PR firm.
Ronn Torossian is a hard-charging PR executive who founded 5WPR in 2004 and built it into a sizable firm; he claims it’s one of the 20 largest independent PR firms in the country. He did it with a well-documented, take-no-prisoners management style that rankled rivals as well as many executives who
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