Alaska Airiness [NYSE: ALK] just announced a new subscription plan. What is Alaska offering with Flight Pass, and what will it mean for potential passengers?
For the airline, the benefit is obvious enough. It gets a stream of monthly and annual revenue without necessarily having to sell an individual product (ticket). Americans are already spending billions on subscriptions, like Amazon Prime, video streaming services like HBO Max, SiriusXM, GM OnStar, and more, so perhaps budget-conscious passengers will flock to Flight Pass.
According to Alaska, Flight Pass members can fly up to 24 roundtrip flights a year to the most popular routes within California, as well as nonstop service
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