Why Istanbul Airport Makes Sense For Cartier’s Biggest Travel Retail Boutique Opening

The largest Cartier boutique to grace the global travel retail channel has opened at Istanbul Airport just as tourism is rebounding across Europe—and as Turkey woos Russians to vacation there. The French brand’s stunning space, all 1,400 square feet of it, also has a 40-foot gold facade on an outward-facing corner position, making it visible from a distance.

Cartier has partnered with the joint venture of Gebr. Heinemann, Unifree Duty Free and ATÜ Duty Free, to open the boutique, which sits in the airport’s luxury watches and jewelry zone. It is flanked by Omega on one side and local jeweler Atasay, on the other.


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