Want to beat the crowds in Europe? Go off track in beautiful Armenia

For many of us, Armenia is unlikely to leap to mind when planning a holiday abroad.

The former Soviet country, sitting between Turkey, Georgia and Azerbaijan, is a relatively new kid on the block when it comes to tourism.

Now, in our post-pandemic era of travel, it is positioning itself as an off the beaten track destination. Visitors are being encouraged to look beyond the capital Yerevan and to explore its rural and mountainous areas.

“We have a new tagline, ‘Armenia: The Hidden Track,’” Sisian Bighossian, head of Armenia’s Tourism Committee, tells Euronews Travel.

“We have many hidden gems. We have amazing scenery, we have great pristine landscapes for hiking, nature and adventure

→ Continue reading at Euronews

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